Mr. Been Told
25th January 2008, 07:31 PM
I'm copying this from my website JacksonVillage.org
New music retail idea a Thriller
http://img129.imageshack.us/img129/5050/musicbon2ax4.jpg
Sony BMG and a Switzerland based company called 234 AG have joined forces in a joint venture. The two firms have come up with the idea of so-called prepaid-CDs.
The idea is, that a customer can buy an album on a so-called musicbon. The musicbon is a card which has the size of a credit card and contains a download code for the album the customer wants to buy. Also it has the album’s art-work on it, making it a potentially collectable item for fans. Once you’ve paid for the musicbon, you can go home and download the album without having to register or enter any personal information anywhere. A regular album will cost 9.99€ and an album containing bonus material will cost 12.99€.
So far the only retail partner this venture has is Saturn, one of the biggest European multimedia store chains.
The 25th anniversary re-release of Thriller will be available for 12.99€ at all participating outlets starting February 8th.
More information about musicbon can be found at www.musicbon.de (German).
Sources: MJFan.de, Pressetext.com, musicbon.de
New music retail idea a Thriller
http://img129.imageshack.us/img129/5050/musicbon2ax4.jpg
Sony BMG and a Switzerland based company called 234 AG have joined forces in a joint venture. The two firms have come up with the idea of so-called prepaid-CDs.
The idea is, that a customer can buy an album on a so-called musicbon. The musicbon is a card which has the size of a credit card and contains a download code for the album the customer wants to buy. Also it has the album’s art-work on it, making it a potentially collectable item for fans. Once you’ve paid for the musicbon, you can go home and download the album without having to register or enter any personal information anywhere. A regular album will cost 9.99€ and an album containing bonus material will cost 12.99€.
So far the only retail partner this venture has is Saturn, one of the biggest European multimedia store chains.
The 25th anniversary re-release of Thriller will be available for 12.99€ at all participating outlets starting February 8th.
More information about musicbon can be found at www.musicbon.de (German).
Sources: MJFan.de, Pressetext.com, musicbon.de